“I have an idea I want to make real.”— you, at the front door
Great — let’s find out what it wants to be.
Most ideas arrive dressed as apps. Underneath, they’re usually something smaller, stranger, and better — and finding that underneath-thing is most of the work. That’s the part I’m best at, and we do it together.
We find what you actually need.
Before tech, I spent years as a licensed psychotherapist. What those years taught me: how to hear what a person needs underneath what they’re saying. It turned out to be the most useful skill I brought into product work — because the app you describe in our first conversation and the thing your idea actually needs are almost never the same thing. Finding the second one early saves you months and money.
We shape the smallest true version.
Every idea has a first form that’s small enough to exist soon and true enough to teach you something real. That’s the minimum viable product — the MVP — and defining it is a craft: what to cut without cutting the soul, what to keep even though it’s hard. I’ve done this for products that reached millions of people and for a bird that reads poems over the phone. The size differs; the craft doesn’t.
I build it.
Not a deck, not a spec for some future team — a working prototype you can put in front of real people. I ship production software solo, in days and weeks rather than quarters. When the prototype teaches us something (it always does), we’re back to the conversation, one loop wiser.
- rebuilt a 13-year-old app solo in two days · Mechanical Bird, 2026
- shipped mobile games reaching millions · Star Wars Card Trader, Topps
- 50,000+ users across eight Manhattan skyscrapers · Inspire Your Day
- five years of live user interviews shaping a roadmap · Tibles
My best work starts as a conversation.
Start one →